Facilitators

Götz Spiegel

  • Degree in business administration (Dipl. Kaufmann), Chief Executive Officer Spiegel Institut Holding
  • Studies in physical technology and business administration
  • Areas of expertise: Developing and use of methods for improving human-human and human-machine interfaces
  • Trainer for “Communication is everything!”

Dr. Matthias Reisemann

Dr. Matthias Reisemann

  • Geophysicist, Managing Director Spiegel Institut Stuttgart
  • Studies in physics, PhD in applied engineering
  • With the Spiegel Institut since 1999, active in technical research and consulting: Usability and acceptance tests for technical innovations and systems, development-oriented consulting
  • Interests: User views, human-oriented development, applicable processes that lead to usable products
  • Certified Professional for CPUX-F, CPUX-UT and CPUX-UR
  • Trainer for CPUX-F, CPUX-UT, CPUX-UR seminars

Philip Rigley

Philip Rigley

  • Degree in social sciences (Dipl.-Sozialwissenschaftler), Senior Director
  • Studies in social sciences
  • With the Spiegel Institut Mannheim since 2013, responsible for research and consulting in the field of User Experience
  • Over 10 years of experience in creating and designing user interfaces, focus on automotive industry
  • Areas of activity: User-oriented product design, design and optimisation of user interfaces, consulting
  • Certified Professional for CPUX-F, CPUX-UT and CPUX-UR
  • Trainer for CPUX-F and CPUX-UR seminars

Julia Messerschmidt

Julia Messerschmidt

  • Degree in psychology (Dipl.-Psychologin), Senior Consultant
  • Studies in psychology in Würzburg with a focus on traffic psychology and cognitive ergonomics
  • Diploma thesis on developing a UX questionnaire for the automotive sector
  • With the Spiegel Institut since 2014 in the area of qualitative and quantitative market research
  • Certified Professional for CPUX-F and CPUX-UT
  • Trainer for CPUX-F and CPUX-UT seminars

Anna Lewandowski

Anna Lewandowski

  • Degree in psychology (Dipl.-Psychologin), Senior Director
  • Studies in psychology in Mannheim with a focus on statistical methods as well as market and advertising psychology, business administration
  • Over 10 years of experience in market research, senior project manager for qualitative market research at the Spiegel Institut Mannheim
  • Areas of activity: Moderation of focus groups and individual interviews as well as workshops and training, focus on ethnographic studies, car clinics
  • Trainer for “Introduction to qualitative market research”, “Think outside the box!”, “Professional moderation of focus groups” and “Psychological Conversation Techniques”

Dirk Obermeier

Dirk Obermeier

  • Degree in psychology (Dipl.-Psychologe), Senior Director
  • Studies in psychology with a focus on statistical methods as well as market and advertising psychology, a minor in sociology
  • Continuing education as a systemic therapist and consultant (MAGST)
  • With the Spiegel Institut Mannheim since 2006, previous employment as a psychometric consultant in the pharmaceutical industry
  • Longstanding experience as a lecturer in adult education for quantitative methods, psychological fundamentals and interviewing
  • Associate lecturer in statistics at the Duale Hochschule Baden-Württemberg
  • Trainer for “Introduction to quantitative research” and “Introduction to statistics”

Sarah Gelb-Wiegand

Sarah Gelb

  • Degree in psychology (Dipl.-Psychologin), Associate Director
  • Studies in Mannheim with a focus on market advertising psychology, minor in business administration
  • With the Spiegel Institut since 2011, previously freelance market researcher
  • Over 10 years experience in the field of market research and marketing
  • Areas of activity: Consumer behaviour and motivation research, moderator of focus groups and training, international ethnographic research
  • Trainer for “Introduction to qualitative market research”, “Think outside the box!”, “Professional moderation of focus groups” and “Psychological Conversation Techniques”

Ilona Hering

  • M.Sc. in business psychology, Consultant Consumer Research & User Experience
  • Studied Business Psychology with a focus on market and consumption in Heidelberg
  • With the Spiegel Institut since 2014 in the area of qualitative market research and user experience research
  • Certified Professional for Usability and User Experience Foundation Level (CPUX-F)
  • Areas of activity: Moderator of in-depth interviews, focus groups, workshops and training, international ethnographic research, observational studies
  • Trainer for “Introduction to qualitative market research”, “Think outside the box!”, “Professional moderation of focus groups” and “Psychological Conversation Techniques”

Julia Hoffmann

Julia Hoffmann

  • Master’s degree in business psychology, Consultant Consumer Research & User Experience and China coordinator
  • Studied Market and Communication Studies at the Pforzheim University of Applied Sciences and Business Psychology with a focus on Interculturality at the University of Bremen
  • Studied abroad in China and South Korea
  • With the Spiegel Institut Mannheim since 2014 focusing on qualitative market research
  • Responsible for projects in China and coordination of intercultural cooperation between the sites in Germany and China
  • Trainer for the China seminar

Sarah Pfannebecker

Sarah Pfannebecker

  • Master’s degree in economics, Consultant Global Field Management
  • Studied Sinology at the University of Würzburg and Kiel University of Applied Sciences
  • Studied abroad in China and Malaysia
  • With the Spiegel Institut Mannheim since 2015 focusing on international field organisation
  • Areas of activity: International project management, contact person and coordinator for partner institutions worldwide
  • Trainer for the China seminar

Yue Liu

Yue Liu

  • MBA marketing management, Junior Consultant Consumer Research & User Experience
  • Studied Germanic Studies at the Beijing Language and Culture University, MBA Marketing Management from Hof University of Applied Sciences
  • Study abroad in Taiwan
  • With the Spiegel Institut Mannheim since 2017 focusing on qualitative market research
  • Areas of activity: International market research projects with a focus on China
  • Trainer for the China seminar

Nicole Murgg

Nicole Murgg

  • M.Sc. Psychologie, Consultant User Experience
  • She studied psychology in Nuremberg-Erlangen focusing on cognitive, motivational, and affective processes as well as occupational and personnel psychology; her minor was in sociology
  • Master’s thesis in the field of fundamental research in the psychology of perception
  • With the Spiegel Institut since 2015, initially as a trainee for international market research in Mannheim, and since 2016 as a Consultant for User Experience in Ingolstadt
  • Certified Professional for CPUX-F and CPUX-UT
  • Trainer for CPUX-UT seminar

Stefan Rosenhammer

Stefan Rosenhammer

  • M.Sc. Psychologie, Consultant User Experience
  • He studied psychology of human performance in socio-technical systems at the Technical University of Dresden with a focus on transportation and engineering psychology
  • Master’s thesis on the evaluation of the cognitive ergonomics of head-up displays in collaboration with MAN Truck & Bus AG
  • With Spiegel Institut Ingolstadt since 2016 in the area of developing User Experience / User Interface features on behalf of AUDI AG
  • Certified Professional for CPUX-F
  • Trainer for CPUX-F seminar