Spiegel Institut Academy

Degree in business administration (Dipl. Kaufmann), Chief Executive Officer Spiegel Institut Holding
Studies in physical technology and business administration
Areas of expertise: Developing and use of methods for improving human-human and human-machine interfaces
Trainer for “Communication is everything!”

Research and development at Spiegel Institut
Studies in physics, PhD in applied engineering
With the Spiegel Institut since 1999, active in usability and UX-research and consulting
lecturer of the university of Aalen, UX degree programm
Certified Professional for CPUX-F, CPUX-UT and CPUX-UR
Trainer for CPUX-F, CPUX-UT, CPUX-UR seminars

Degree in social sciences (Dipl.-Sozialwissenschaftler), Senior Director
Studies in social sciences
With the Spiegel Institut Mannheim since 2013, responsible for research and consulting in the field of User Experience
Over 10 years of experience in creating and designing user interfaces, focus on automotive industry
Areas of activity: User-oriented product design, design and optimisation of user interfaces, consulting
Certified Professional for CPUX-F, CPUX-UT and CPUX-UR
Trainer for CPUX-F and CPUX-UR seminars

Degree in psychology (Dipl.-Psychologin), Senior Consultant
Studies in psychology in Würzburg with a focus on traffic psychology and cognitive ergonomics
Diploma thesis on developing a UX questionnaire for the automotive sector
With the Spiegel Institut since 2014 in the area of qualitative and quantitative market research
Certified Professional for CPUX-F and CPUX-UT
Trainer for CPUX-F and CPUX-UT seminars

Degree in psychology (Dipl.-Psychologin), Senior Director
Studies in psychology in Mannheim with a focus on statistical methods as well as market and advertising psychology, business administration
Over 10 years of experience in market research, senior project manager for qualitative market research at the Spiegel Institut Mannheim
Areas of activity: Moderation of focus groups and individual interviews as well as workshops and training, focus on ethnographic studies, car clinics
Trainer for “Introduction to qualitative market research”, “Think outside the box!”, “Professional moderation of focus groups” and “Psychological Conversation Techniques”

M.Sc. in business psychology, Consultant Consumer Research & User Experience
Studied Business Psychology with a focus on market and consumption in Heidelberg
With the Spiegel Institut since 2014 in the area of qualitative market research and user experience research
Certified Professional for Usability and User Experience Foundation Level (CPUX-F)
Areas of activity: Moderator of in-depth interviews, focus groups, workshops and training, international ethnographic research, observational studies
Trainer for “Introduction to qualitative market research”, “Think outside the box!”, “Professional moderation of focus groups” and “Psychological Conversation Techniques”

Master’s degree in business psychology, Consultant Consumer Research & User Experience and China coordinator
Studied Market and Communication Studies at the Pforzheim University of Applied Sciences and Business Psychology with a focus on Interculturality at the University of Bremen
Studied abroad in China and South Korea
With the Spiegel Institut Mannheim since 2014 focusing on qualitative market research
Responsible for projects in China and coordination of intercultural cooperation between the sites in Germany and China
Trainer for the China seminar

Master’s degree in economics, Consultant Global Field Management
Studied Sinology at the University of Würzburg and Kiel University of Applied Sciences
Studied abroad in China and Malaysia
With the Spiegel Institut Mannheim since 2015 focusing on international field organisation
Areas of activity: International project management, contact person and coordinator for partner institutions worldwide
Trainer for the China seminar

MBA marketing management, Consultant Consumer Research & User Experience
Studied Germanic Studies at the Beijing Language and Culture University, MBA Marketing Management from Hof University of Applied Sciences
Study abroad in Taiwan
With the Spiegel Institut Mannheim since 2017 focusing on qualitative market research
Areas of activity: International market research projects with a focus on China
Trainer for the China seminar

M.Sc. Psychologie, Consultant User Experience
She studied psychology in Nuremberg-Erlangen focusing on cognitive, motivational, and affective processes as well as occupational and personnel psychology; her minor was in sociology
Master’s thesis in the field of fundamental research in the psychology of perception
With the Spiegel Institut since 2015, initially as a trainee for international market research in Mannheim, and since 2016 as a Consultant for User Experience in Ingolstadt
Certified Professional for CPUX-F and CPUX-UT
Trainer for CPUX-UT seminar

M.Sc. Psychologie, Consultant User Experience
He studied psychology of human performance in socio-technical systems at the Technical University of Dresden with a focus on transportation and engineering psychology
Master’s thesis on the evaluation of the cognitive ergonomics of head-up displays in collaboration with MAN Truck & Bus AG
With Spiegel Institut Ingolstadt since 2016 in the area of developing User Experience / User Interface features on behalf of AUDI AG
Certified Professional for CPUX-F
Trainer for CPUX-F seminar

Business economist in market and communications research (FH), Senior Consultant Consumer Research & User Experience
Studies of market and communications research at the university of Pforzheim and ISCTE Lissabon, mathematical-technical assistant / computer scientist
2008-2014: worked at Spiegel Institut Mannheim in the field of qualitative and quantitative market research, Usability and UX; seit 2014 independent consultant
Lecturer for qualitative methods at the university of Darmstadt
Certified Professional for Usability and User Experience – Foundation Level (CPUX-F)
Trainer for CPUX-F seminar