Identifying feelings, thoughts and attitudes – Psychological Conversation Techniques

Qualitative market research studies are often based on insights gained from conversations with customers, retailers or experts. This means the quality of each individual interview is of significant importance for how successful a study will be. In order to obtain ideal and reliable results, the conversation must be led in a professional manner and adapted to the interests, knowledge and socio-cultural background of the interlocutor. Moreover, psychological conversation techniques provide a wide range of useful methods.

In this seminar, you will learn the basics of psychological conversation techniques. We will show you in theory and practice how to subtly lead a conversation and thus increase the motivation of your interlocutor in order to obtain quality answers – but you will also learn how you respond appropriately to interruptions. You will be able to sharpen your awareness of targeted professional communication, and you will learn to communicate with colleagues and customers in your daily work with less conflict and more efficiency.