Effectively providing motivation – Professional moderation of focus groups

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Whether or not you can obtain ideal results when moderating focus groups significantly depends on the correct, professional question technique. What are the moderator’s roles? Which moderation techniques are there – when and how should they be applied?

We will show you how to efficiently and purposefully moderate focus groups. By applying practical exercises, you will learn to ask the right questions, recognise and lead group dynamics and processes and respond adequately to interruptions. In addition, you will also gain the skills to give an informed assessment of a moderator.

Your benefit

Efficient and targeted moderation of focus groups:
You will learn important techniques to ask the right questions as a moderator and professionally lead group dynamics and processes

Seminar Topics

  • Roles and responsibilities of a moderator
  • Substantive skills of the moderator
  • Recognise and lead group dynamics and processes
  • Questioning techniques
  • Projective, associative and creative moderation techniques
  • Dealing with interruptions

Target Group

The seminar is designed for employees at institutional bodies and operational market researchers, who themselves seek to moderate focus groups or observe and evaluate such activities.

Location and duration

The seminars take place at the Spiegel Institut.

Individualised in-house seminars at your company:
In addition to events held at the Spiegel Institut, upon request we can also organise our seminars directly at your offices. In-house seminars are a good idea, for example, if you want to train your entire team. We would be happy to draw up an individualised seminar programme, tailored to your needs. We look forward to hearing from you!

1 day, 9:00 a.m. – approx. 5:00 p.m.

Contact person

Do you have any questions?
Please contact us:

Contact person for content

Anna Lewandowski

Phone: +49 621-728 44-193
Email: a.lewandowski@spiegel-institut.de

Contact person for organization

Sarah Teschner

Phone: +49 621-728 44-153
Email: s.teschner@spiegel-institut.de

Dates upon request.

Contact us to request an individualised offer.