When carrying out product development, you repeatedly depend on reliable customer feedback in order to choose the appropriate procedure and the right direction for the success of your products. Quantitative market research methods enable you to obtain the necessary information – from assessing products and brands to the impact of advertising campaigns and other marketing activities.
Our seminar focuses on the key issue: Who is able to answer which questions? We teach you the basics of empirical research, make you more familiar with the various steps of quantitative studies and provide an overview of the most important methods. You will learn all relevant steps of a study and how to avoid potential pitfalls.
A fundamental understanding of quantitative market research:
You will gain a detailed overview of the most important methods and steps in quantitative studies in market research.
- What goals can be achieved by conducting a market research study?
- Type of questions; hypotheses
- Limits of empirical market research
- Sampling (who should be interviewed?)
- Operationalising the objectives (what should be asked?)
- Detailed discussion: scale levels, statistical values
- Hypothesis testing
- Survey methods: Advantages and disadvantages
- Designing questionnaires
The seminar is designed for beginners in market research, as well as employees of corporate market research or institutional bodies.
The seminars take place at the Spiegel Institut.
Individualised in-house seminars at your company:
In addition to events held at the Spiegel Institut, upon request we can also organise our seminars directly at your offices. In-house seminars are a good idea, for example, if you want to train your entire team. We would be happy to draw up an individualised seminar programme, tailored to your needs. We look forward to hearing from you!
Day 1: 9:00 a.m. – approx. 5:00 p.m.