Identifying consumer insights – Introduction to qualitative market research
Gain an in-depth overview of qualitative market research methods and insights into the psychology of the market!
Understanding and benefiting from figures – Introduction to quantitative research
Learn the most important methods for market research and the steps in quantitative studies!
Much more than just crunching numbers – Introduction to statistics
Gain an in-depth overview of the most important concepts and reasoning in quantitative statistics!
Think outside the box! Creative techniques to generate ideas
Learn to productively use various creativity techniques in your daily work (and beyond)!