Effectively providing motivation – Professional moderation of focus groups
Whether or not you can obtain ideal results when moderating focus groups significantly depends on the correct, professional question technique. What are the moderator’s roles? Which moderation techniques are there – when and how should they be applied?
We will show you how to efficiently and purposefully moderate focus groups. By applying practical exercises, you will learn to ask the right questions, recognise and lead group dynamics and processes and respond adequately to interruptions. In addition, you will also gain the skills to give an informed assessment of a moderator.
Various formats
You can choose between online participation and an in-person event. We also offer our training courses on-site at your premises for your teams. In-house training courses are ideal if you want to train an entire team, for example.
Further information
Efficient and targeted moderation of focus groups:
You will learn important techniques to ask the right questions as a moderator and professionally lead group dynamics and processes.
- Roles and responsibilities of a moderator
- Substantive skills of the moderator
- Recognise and lead group dynamics and processes
- Questioning techniques
- Projective, associative and creative moderation techniques
- Dealing with interruptions
The seminar is designed for employees at institutional bodies and operational market researchers, who themselves seek to moderate focus groups or observe and evaluate such activities.
- 2 days
- 9:00 a.m. to approx. 5:00 p.m.
- The training takes place at the Spiegel Institute premises.
Inhouse Training:
- We would be happy to put together a customized training program tailored to your needs. Send us a message at akademie@spiegel-institut.de.
Please feel free to contact us if you have any questions.
Contact person for organization
Roberta Rulyte
Phone: +49 621-728 44-102
E-mail: r.rulyte@spiegel-institut.de
Would you like to participate in the “Professional Moderation of Focus Groups” training course and learn how to moderate focus groups efficiently and effectively? Then contact us now for a personalized quote!
Questions? Contact us!
Your contact person
Roberta Rulyte
Phone: +49 621-728 44-102