Our Trainings

We will prepare you to meet the challenges in your daily work, as we offer our expertise and support in following topics:

UX und Usability Engineering

Certified Professional for Usability and User Experience – Foundation Level: Certification training CPUX-F
Certified Professional for Usability and User Experience – Usability Testing: Certification training CPUX-UT
Certified Professional for Usability and User Experience – User Requirements Engineerin: Certification training CPUX-UR
UXQB® Certified Professional for Usability and User Experience – Designing Solutions: Certification training CPUX-DS

Consumer und UX Research

Identifying consumer insights – Training – Introduction to qualitative market research
Understanding and benefiting from figures – Training – Introduction to quantitative research
Much more than just crunching numbers – Training – Introduction to statistics
Training – Think outside the box! Creative techniques to generate ideas

Interviewen und Moderation

Training – Communication is everything!
Effectively providing motivation – Training – Professional moderation of focus groups
Identifying feelings, thoughts and attitudes – Training – Psychological Conversation Techniques

China-Expertise

Training – Consumer Research in the Land of the Red Dragon

The Spiegel Institut

“Not the objective nature of a product is the reality in the market psychology, but only the consumer perception.”

~ Prof. Dr. Bernt Spiegel

What moves people? How are products experienced from a consumer perspective and how are (purchasing) decisions reached? A passion for these questions is what made Dr. Bernt Spiegel into a pioneer in market psychology in Germany and led him to found the Spiegel Institut in Mannheim in 1950.

The siblings Uta and Götz Spiegel are the second generation to run the Spiegel Institut. The Institute conducts consumer research and provides user experience consulting with several locations in Germany, China and the United States. It stands for human-centered consultancy along the product development process: We help develop successful products and services by analyzing the usage context, supporting conceptual design and user-centered development, up to validating the concepts.

We have continuously forged new paths, developed innovative research methods and contributed important findings to the field of market psychology and user experience. Not only in theory: Renowned companies from industry and business use our support to constantly stay a step ahead of consumer demands when designing their products. Our longstanding interest in the question of how people experience products, applications and services, collectively called “User Experience”, is now more relevant than ever before and is an important focus in research and consulting. > Read more

Opinions

Leading companies from different branches in Germany have already successfully taken part in our seminars. Among them Porsche AG, Audi AG, Roche Diagnostics Deutschland GmbH, BASF SE, car2go, Sky Deutschland GmbH, OTTO Group, Deutsche Telekom AG, Fresenius SE & Co. KGaA , Allianz Deutschland GmbH and many more.

Here are a few participant voices:

“The contents of the seminar were communicated clearly and succinctly in a relaxed atmosphere. Both facilitators were competent and open to discussions. We were well prepared for the exam at the end.”

Dr. Sabine B.

Teilnehmerin „CPUX-F“ Training

“Exhilarating, motivating, makes desire for presentation, has taken fear. The seminar leader has come individually on our subjects. Great!“

Julia K.

Teilnehmerin „Führen von Einzelinterviews/Moderation von Fokusgruppen“

“The seminar is very useful for the quality of usability validations.”

Stefan P.

Teilnehmer „CPUX-UT“ Training

Contact us!

Contact person

Roberta Rulyte
Tel.: +49 621-728 44-102