Identifying consumer insights – Introduction to qualitative market research
In most companies, product development is determined by competitive pressure. Today, various methods of qualitative research are essential in order to quickly and definitively identify the most promising product features. Research can provide information on consumer behaviour – so-called “consumer insights” – which can play a valuable role in the success of a future product.
Our seminar gives you an in-depth overview of qualitative market research methods and the latest findings in market psychology. In addition to the various methods for asking questions with an objective of getting results, we will also deal with conducting focus groups, evaluating studies, the criteria for selecting a market research institute and important questions about data protection and ethics. The topics are dealt with in a hands-on and practical setting.
Various formats
You can choose between online participation and an in-person event. We also offer our training courses on-site at your premises for your teams. In-house training courses are ideal if you want to train an entire team, for example.
Further information
A fundamental understanding of market research:
You will gain fundamental knowledge in the area of qualitative market research methods and in the field of market psychology.
- Fundamentals and applications of qualitative market research
- Method concepts and instruments of qualitative market research – surveys and observations
- Interview techniques
- Examples for application
- Conducting focus groups
- Criteria for selecting market research institutes
- Role playing the individual process steps in a market research study
The seminar is designed for beginners in market research, as well as employees of corporate market research or institutional bodies.
- 2 days
- 9:00 a.m. to approx. 5:00 p.m.
- The training takes place at the Spiegel Institut premises.
Inhouse-Training:
- We would be happy to put together a customized training program tailored to your needs. Send us a message at akademie@spiegel-institut.de.
Please feel free to contact us if you have any questions.
Contact person for content
Ilona Hering
Phone: +49 621-728 44-148
E-mail: i.hering@spiegel-institut.de
Contact person for organization
Roberta Rulyte
Phone: +49 621-728 44-102
E-mail: r.rulyte@spiegel-institut.de
Would you like to participate in the training course “Introduction to Qualitative Consumer and UX Research” and gain a sound overview of qualitative market research methods and the latest insights into market psychology? Then contact us now for a personalized offer!
Questions? Contact us!
Your contact person
Roberta Rulyte
Phone: +49 621-728 44-102