Consumer Research in the Land of the Red Dragon
From Haitao shopping to WeChat – the new seminar from the Spiegel Institut Academy provides a detailed overview of the Chinese market, its consumers and the possibilities of market research in one of the largest markets in the world. With offices in Beijing and Shanghai, the Spiegel Institut supports its customers in China, helping to establish in-depth knowledge and understanding of a successful intercultural market presence.
Gain insights into Chinese culture and the mindset of Chinese customers in our new seminar “Consumer Research in the Land of the Red Dragon”. Find more about brand awareness and an understanding of marketing in China and the consequent implications for market research and intercultural cooperation.
Various formats
You can choose between online participation and an in-person event. We also offer our training courses on-site at your premises for your teams. In-house training courses are ideal if you want to train an entire team, for example.
Prices
Participation in training
- In-person training: 1-day seminar €890
Download further information and our price list here.
All prices plus VAT.
Further information
The seminar provides an overview of the past and current cultural and social changes in China and enables a deeper understanding of the Chinese mindset in order to better classify behaviours and facilitate intercultural cooperation.
- Fundamentals of intercultural thinking
- From Mao to the Chinese economic reform to the present day – a brief historical summary
- Avoid misunderstandings: Communication, criticism and conflicts
- China – a land of contrasts: generation gap, regional characteristics
- Social media in China: WeChat – the big player
- Development of a new self-consciousness in China
- Practical experiences and case studies: lessons learned from projects and our daily work
- Implications for market research and/or intercultural cooperation
The seminar addresses participants from companies in China that are implementing or planning their initial projects or seek to expand their business activities in China.
- Takes place at the Spiegel Institut premises
- The seminar lasts 1 day from 9:00 a.m. to approx. 5:00 p.m.
Inhouse Training:
- We would be happy to put together a customized training program tailored to your needs. Send us a message at akademie@spiegel-institut.de.
Please feel free to contact us if you have any questions.
Contact person for content
Sarah Pfannebecker
Phone: +49 621-728 44-145
E-mail: s.pfannebecker@spiegel-institut.de
Contact person for organization
Roberta Rulyte
Phone: +49 621-728 44-102
E-mail: r.rulyte@spiegel-institut.de
Would you like to participate in our “Consumer Research in China” training and gain insights into Chinese culture and the mindset of Chinese customers? Then get in touch with us now!
Questions? Contact us!
Your contact person
Roberta Rulyte
Phone: +49 621-728 44-102