Understanding and benefiting from figures – Introduction to quantitative research
When carrying out product development, you repeatedly depend on reliable customer feedback in order to choose the appropriate procedure and the right direction for the success of your products. Quantitative market research methods enable you to obtain the necessary information – from assessing products and brands to the impact of advertising campaigns and other marketing activities.
Our seminar focuses on the key issue: Who is able to answer which questions? We teach you the basics of empirical research, make you more familiar with the various steps of quantitative studies and provide an overview of the most important methods. You will learn all relevant steps of a study and how to avoid potential pitfalls.
Various formats
You can choose between online participation and an in-person event. We also offer our training courses on-site at your premises for your teams. In-house training courses are ideal if you want to train an entire team, for example.
Further information
A fundamental understanding of market research:
You will gain fundamental knowledge in the area of qualitative market research methods and in the field of market psychology.
- What goals can be achieved by conducting a market research study?
- Type of questions; hypotheses
- Limits of empirical market research
- Sampling (who should be interviewed?)
- Operationalising the objectives (what should be asked?)
- Detailed discussion: scale levels, statistical values
- Hypothesis testing
- Survey methods: Advantages and disadvantages
- Designing questionnaires
The seminar is designed for beginners in market research, as well as employees of corporate market research or institutional bodies.
- 1 day
- 9:00 a.m. to approx. 5:00 p.m.
- The training takes place at the Spiegel Institute premises.
Inhouse Training:
- We would be happy to put together a customized training program tailored to your needs. Send us a message at akademie@spiegel-institut.de.
Please feel free to contact us if you have any questions.
Contact person for content
Lennart Kapinos
Phone: +49 162-297 34 96
E-mail: l.kapinos@spiegel-institut.de
Contact person for organization
Roberta Rulyte
Phone: +49 621-728 44-102
E-mail: r.rulyte@spiegel-institut.de
Would you like to participate in the training course “Introduction to Quantitative Consumer and UX Research” and learn the basics of empirical market research? Then contact us now for a personalized offer!
Questions? Contact us!
Your contact person
Roberta Rulyte
Phone: +49 621-728 44-102